“It is game over for trying to get people to watch commercials. We told the agencies and content companies that we have to figure out an ad model beyond this that works. There is no magic bullet, but you have to integrate it better, either in the menu, or in the program. You have to get them to click into an ad.”
How do you get away from the notion that people are content burglars: “The TV world can’t go the way music world went....we are giving the companies and agencies data on how they are being disrupted, and they can then do something with it, which is something the music industry never did.”
On Echostar lawsuit: We are rounding the corner on this one...this is in final stages. This is far more far reaching in terms of the number of DVR users (compared to say Blackberries). We will definitely protect our IP going ahead as well.
The Comcast rollout: It is just starting now...we integrated Tivo software into generic Motorola boxes, which was a very complicated deal.
The TiVo box: It continues to have a role: it gives us a direct way to reach consumers. We are not just DVR, we are also a digital video retriever, meaning connection to a broadband connection and be able to pull down video/music/media from the Web.
I was here first when I got this news.
The Interview is here.
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