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Thursday, March 27, 2008

Music Choice Feature Snoop Dogg, 50 Cent, Jay Z, Jim Jones, Rick Ross, Flo Rida, and Shawty Lo all in Originals

We Love Hip-Hop: A Celebration of Hip-Hop Music

NEW YORK--(BUSINESS WIRE)--Music Choice, the award winning, multi-platform video and music network, announces its slate of thematic video programming for April. We Love Hip-Hop: A Celebration of Hip-Hop Music will premiere on Music Choices On Demand network and its broadband music site in April with Music Choice Originals and a music video catalog that features todays hip-hop megastars. Rapper, singer, producer and actor, Snoop Dogg, the Music Choice Artist of the Month, is featured in two Originals Snoop Dogg: Does Starkville and Snoop Dogg: Naked. Jim Jones hosts Hip Hop Style 360; Flo Rida is featured on Fresh Crops; and Tha Corner showcases Rick Ross. In addition, a 5 Boro Tour video playlist highlighting Jay Z and popular hip-hop artists from each of the five boroughs of NYC joins the long list of Originals available for viewing all month long.

Also premiering on Music Choice in April is its first-ever four-part VOD-isodes, exclusively brought to you by Boost Mobile, entitled Who Runs Hip-Hop. Tune-in to hear the views of hip-hop artists, music industry executives, music label executives, managers, the media and the fans on the street regarding who runs hip-hop today. Week 1 features Snoop Dogg exclaiming, I run Hip-Hop. Dont nobody run me! In Week 2, 50 Cent explains, (The artists) gotta feel the energy generated from the street. Rick Ross in Week 3 declares Downloading gonna happen. Dont cry. You gotta hustle around it. (Hip-Hop) is a vehicle thats not stopping, says Jim Jones in Week 4.

The heartbeat of the streets pumps through hip-hop and this month Music Choice has its hands on the pulse of a genre that since the 80s has shaped todays pop music scene, says Lamonda Williams, Director of Urban and Latin Programming for Music Choice.

The slate of Originals in April celebrating hip-hop music includes

Who Runs Hip-Hop Four-part weekly VOD-isodes, exclusively brought to you by Boost Mobile, that kicks off with The Biz, followed by The Streetz in Week 2, The Media in Week 3 and The Future in Week 4.

Artist of the Month Snoop Dogg In Snoop Dogg: Does Starkville, Music Choice joins Snoop as he goes back to his roots and performs in the small town of Starkville, Mississippi. In Snoop Dogg: Naked, Snoop opens himself up to unscripted questions from fans including - When was the last time you were ego trippin? and What has been the biggest blessing of your life?

5 Boro Tour Video Playlist A video playlist that highlights the rap kings of each of New Yorks five boroughs and videos from Jay Z.

Jim Jones - Hip-Hop Style 360 Jim Jones shares his views on the many styles of hip-hop, demonstrating the more styles change, the more they remain the same.

Fresh Crops Music Choice will feature Flo Rida this month as part of its We Love Hip-Hop celebration.

Tha Corner The monthly version of Tha Corner will feature Rick Ross, and Shawty Lo will host Tha Corner Top 5 video playlist.

Tune-in or log-on to Music Choice in April to watch these and many more Original programs along with a wide selection of music videos featuring hip-hop musics tastemakers.

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