Apple Inc. agreed to carry clips from Google Inc.'s YouTube starting in June, using the world's most popular online video service to attract customers for its two-month-old digital-television box.
Chief executive Steve Jobs began selling Apple TV in March, challenging Microsoft Corp. and cable companies such as Comcast Corp. in delivering movies and TV shows to viewers . YouTube will offer "thousands" of videos next month, adding more until all are available later this year, Apple said.
"It will be interesting to see if this opens up YouTube to more users in the home who aren't comfortable watching videos on their computer screen," said Michael Gartenberg, an analyst with JupiterResearch in New York.
YouTube, bought by Google for $1.65 billion last year, had 160.8 million users around the world in March, according to ComScore Inc., which tracks Web use. And I was one of them!